London - 16th September 2019 Graphyte, the real-time personalisation engine for the betting and video gaming market, today launched Intelligent Layouts, a revolutionary new item extension making it possible for operators to provide completely customised web and app experiences for every customer.
With Intelligent Layouts, operators can instantly customize every element of its offering to each player's preferences, varying from customised navigation and menus, sport and game categories, promotions, and new game launches, resulting in a totally unique mobile and desktop website layout for each customer.
Intelligent Layouts sits on top of existing CMS or back-end platforms, reading in available content on website and matching it at scale to gamers, using a machine-learning structure constructed on a deep profile of each user's play and searching behaviours. The flexibility of Intelligent Layouts guarantees that operators can manage the level of vibrant content, and can pick to fix curated material on occasions, new games and banners, whilst personalising the remainder of the experience.
Damien Evans, co-founder of Graphyte, describes "When we began Graphyte, our objective was to create the innovation to alter the one-size-fits-all model so prevalent in wagering and gaming, to a one-size-fits-one model that appears so natural and apparent in other sectors like e-commerce. With Intelligent Layouts, we have actually developed the capability for every operator to make the experience special for each one of their customers. As an operator, you'll know that every part of your site is tuned to the choices of each player - all upgraded and handled in genuine time. As a gamer, the experience is changed, the games and item classifications you like to play (or those that you are extremely likely to take pleasure in) are constantly front-and-centre, and it doesn't stop there: promos you may have missed out on, new game launches and events and cost increases in sports can all be brought to the fore with Intelligent Layouts. It's exceptionally effective and the early results we've seen from operator trials have been amazing"
With Intelligent Layouts, operators can:
- Personalise their whole mobile web, app or desktop website for each customer, including navigation, menus, banners and promos pages
- Create a hyper-personalised, Netflix-style experience on gaming websites, arranging and ranking games by flexible categories consisting of styles and game types - all completely tuned to each user's preferences
- Seamlessly incorporate real-time item suggestions from Graphyte's Recommend engine, and layer on top of core video gaming
- Control the level of personalisation, prioritise their own curated occasions, offers and cost increases in sports
- Ensure that the most relevant classifications and the games and/or sports content within them are constantly surfaced first for players
- Rank and order bingo rooms alongside traditional casino and slots products with dedicated performance for Bingo operators
- Manage dynamic refresh rates to ensure a constant user experience
About Graphyte.
Graphyte is the real-time, cloud-based personalisation platform constructed for the betting and gaming industry. Operators across sports wagering and gaming utilize Graphyte's Personalise platform to serve product suggestions, dynamically customise their web and native websites and engage clients in genuine time through existing marketing channels. Graphyte uses sophisticated device discovering to wager, gameplay and browsing activity in real time to make every interaction with a client pertinent and in-the-moment.
Graphyte Contact: Damien Evans CEO damien@graphyte.ai +44 7734 456 312 https://graphyte.ai
