PlayStar Casino has actually announced a partnership with the National Hockey League (NHL)'s New Jersey Devils and their home arena, the Prudential Center. The collaboration aims to raise fan engagement and enhance brand name visibility throughout the 2024-25 NHL season.

PlayStar will provide special fan experiences and sponsor the "Golden Goal Sweepstakes" promo in exchange for brand name exposure through online communications and throughout home video games.

The "Golden Goal Sweepstakes" promo is set to run all season long, providing a $10,000 prize money. Fans should enter a submission in the Golden Goal contest for the chance of being arbitrarily selected to win if a goal is scored between the 11:00 and 10:00 minute mark of the second duration of any Devils home game.

Later in the season, the companies plan to introduce ice hockey-themed casino games that would make it possible for PlayStar customers to complete for tickets to future games and events at the Newark arena.

"Through our sponsorship of the 'Golden Goal Sweepstakes' promo and our extensive existence at Prudential Center, we'll be able to position the PlayStar brand name in front of an extremely engaged online casino audience while likewise using brand-new and existing clients alike the chance to win VIP home game and concert tickets as well as lots of other money-can't-buy experiences," PlayStar's chief marketing officer Jon Bowden commented.

The Prudential Center will feature PlayStar Casino branding in in-game graphics and public address announcements at the arena, expanding its exposure to the New Jersey market. The casino launched in New Jersey in 2022 through a market gain access to deal with Atlantic City's Ocean Resort Casino. PlayStar Casino continues to prosper against other New Jersey online gambling establishments, with recent results for August 2024 revealing more than $2.3 million in revenue. However, the casino has yet to expand its operations to other states.

"Having currently made such considerable in-roads into the competitive New Jersey market, PlayStar is thrilled to reveal that it will be partnering with the New Jersey Devils to bring a lot more locally-focused advantages to our players," added Bowden.

The Garden State has actually been home to online casinos because November 2013, when it became the second iGaming state behind Delaware. The state is now home to around 30 online casino operators, consisting of Caesars, BetMGM, FanDuel, and others.

NHL 2024-25

The Devils opened the 2024-25 NHL routine season on Friday with a 4-1 win over the Buffalo Sabres during an NHL Global Series video game held in Prague, Czech Republic. The routine season will through April 2025, marking the 108th season of operation and the 107th season of play.

The Devils have a storied history, ranking 17th total in NHL history with more than 1,500 regular-season wins. Since their establishment in 1982, the group has won three Stanley Cups, securing championships in 1995, 2000, and 2003.