LONDON, Feb. 13, 2023/ PRNewswire/ - International Game Technology PLC (" IGT") (NYSE: IGT) revealed today that the Company expanded its sports betting footprint in Nevada through a multi-year PlaySports innovation agreement with long-time sports betting operator, Betfred.
Under the regards to the contract, Betfred is leveraging IGT PlaySports technology to power retail and mobile sports wagering at the Mohegan Sun Sportsbook inside Virgin Hotels Las Vegas, part of Curio Collection by Hilton. This agreement underpins the very first IGT-powered Betfred sportsbook in the U.S. and Betfred's entry into the Nevada betting market.
" IGT PlaySports' remarkable reputation and influence in the U.S. sports betting market, combined with their capability to browse complicated regulative environments, give Betfred supreme confidence in our option to partner with IGT in Nevada," stated Bryan Bennett, COO of Betfred USA Sports. "IGT PlaySports' knowledgeable, in-market group and proven technology will allow Betfred to scale our operation in parallel with market opportunities and to establish a competitive and appealing betting experience in the most interesting gaming destination worldwide."
" I participated in the current Gaming Control panel hearing to see Fred Done in person. He is a legend in bookmaking and Betfred is among the most legendary brand names in the sports betting market. It's an honor to work with Fred's group in the U.S. as they introduce the Betfred item in Nevada," said Joe Asher, IGT President of Sports Betting. "IGT PlaySports eagerly anticipates using our large experience in Nevada and beyond to help Betfred produce a successful sportsbook that will appeal to local sports fans and visitors alike."
Betfred will initially introduce retail wagering, then want to follow-up with a mobile launch in the future. IGT is powering sports betting at more than 80 gaming locations throughout the U.S. and Canada. For more information visit igt.com/playsports or follow us on LinkedIn.
About IGT
IGT (NYSE: IGT) is a global leader in gaming. We provide amusing and accountable video gaming experiences for players across all channels and controlled sections, from and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling material, considerable investment in development, player insights, functional know-how, and leading-edge innovation, our solutions provide unparalleled gaming experiences that engage gamers and drive development. We have a reputable local existence and relationships with governments and regulators in more than 100 nations around the globe, and create value by sticking to the greatest standards of service, integrity, and responsibility. IGT has around 10,500 staff members. To learn more, please see www.igt.com.
About Betfred USA SPORTS
Betfred USA Sports is the wholly owned U.S. subsidiary of Betfred Group, a Warrington, United Kingdom-based bookie that owns and runs over 1,400 betting shops in the UK in addition to industry-leading online and mobile products in the UK and South Africa. Betfred Group, founded by siblings Fred and Peter Done in 1967, created Las Vegas-based Betfred USA Sports in 2019 to get in the robust and ever-expanding U.S. sports wagering market. Betfred USA Sports is certified in Iowa, Pennsylvania, Colorado, Louisiana, Arizona, Washington, Maryland, Virginia, Ohio and Nevada.
