Motti Colman, VP of Revenue and Gaming at Optimove, information the CRM specialist's magnified concentrate on catching AI-driven personalisation and gamification innovations for consumers, supplying a real single view of real-time consumer engagements.

At the SBC Summit in Lisbon, Colman and Optimove will be showcasing their new Target Group Discovery tool, which leverages AI for accurate audience division to boost personalised marketing campaigns and consumer messaging.

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Motti Colman: Optimove

SBC: What elements of SBC Summit work so well for your organisation, and why is it crucial for you to be there this year?

Motti Colman (Optimove): SBC Summit is truly among our favorite events of the year, and it's crucial for us to be there. The occasion brings in a huge number of operators and is rich in content, which fits perfectly with how we approach CRM Marketing-ensuring every marketing message is genuinely customized and relevant.

The top offers an unrivaled opportunity to get in touch with key gamers in the iGaming industry, whether it's solidifying relationships with existing customers, exploring brand-new partnerships, or engaging with prospective prospects. The panels and conversations are especially important, enabling us to both share our insights and discover from others. It's all about collaboration, development, and staying ahead in a quickly developing industry. SBC Lisbon hits all the best notes for us, making it a necessary part of our yearly method.

SBC: What's your key goal at this year's event and what are the main products/services you'll be promoting?

MC: We like attending the SBC Summit due to the fact that it enables us to connect face-to-face with individuals who run this market, comprehend the difficulties, and find out about their future plans. These interactions are indispensable, enabling us to come back each year with the ideal solutions to fulfill their needs.

This year, we're particularly thrilled about holding a partner CRM Ecosystem at our cubicle. We've welcomed six of our partners to join us and show the power and benefits of our integrations. This setup not just showcases cutting-edge options however also highlights our dedication to enhancing gamer engagement and retention.

We will likewise hold our now-traditional CRM Marketing Lightning talks at our booth, led by Optimove specialists. These are ten-minute quick but deep dives, into a particular CRM Marketing subject. It's ideal for individuals in a rush, with an all-insight, no fluff approach. Expect subjects like gamification, predictive designs, highlights from March Madness and the SuperBowl and more.

This year we're delighted to provide our latest development, a new AI-orchestrated gamification solution - a first for iGaming and Sports Betting operators. It is enabled by our AI-orchestrated marketing expertise, a trademark of Optimove given that 2012 and our recently revealed partnerships with best-of-breed gamification leaders Captain Up and Gamanza Engage.

This new AI-orchestrated gamification service and collaborations unlock the following for iGaming and Sports Betting operators:

- Integrated Gamification for Personalization

- Real-time Orchestration

- Holistic Campaign Measurement

- AI Optimization

With this, we are bringing an extraordinary level of gamification to iGaming and Sports Betting operators.

Additionally, we've presented Target Group Discovery, a tool that leverages AI to help marketers identify and sector their audience with accuracy. By examining large amounts of customer data, it determines the very best target groups based upon specific qualities and behaviors, such as purchase history and engagement levels. This enables marketers to develop highly personalized and effective projects. It provides many benefits like boosted customer segmentation, improved campaign efficiency and more, and we're really delighted to demo and discuss it at the event and see the reaction up close.

SBC: What would you highlight as the greatest chance in the betting and gaming industry over the next number of years?

MC: The greatest chance right now is certainly in the growing LATAM markets. Brazil, in specific provides a distinct opportunity for smart operators to expand rapidly and secure a significant share of the market. But it's not just about pumping money into acquisition efforts. Operators must be keenly mindful that gamers are trying to find more than simply huge bonuses-they desire brands that genuinely comprehend their preferences and needs and can supply exceptional player experiences.

It implies that operators need to be savvy about their Generosity program. At this year's Summit we will have deep insights about how operators can optimize Generosity to identify and maintain gamers that can deliver significant life time worth

To truly succeed, operators all over, but particularly in growing markets, require to excel in customization and significance, making sure they put their players initially. This suggests focusing on meaningful, individualized engagement and building long-lasting relationships with players to keep them coming back. It has to do with growing fast, but doing it the ideal way, guaranteeing that every interaction includes worth and enhances the connection with the gamer.

SBC: What aspects of your service do you feel are best put to make the most of that opportunity?

MC: We're in a fantastic position to capitalize on the growing LATAM market. We're currently dealing with a few of the biggest names in the industry, including 8 of the leading 10 US operators, and we're rapidly broadening in LATAM with leading partners like La Tinka, Apuesta Total, Latamwin, Betnacional and more. This year, we have actually strengthened our dedication to the region by opening a 2nd office in Brazil, which complements our existing office in Colombia.

Additionally, our ability to collect and evaluate market-wide data provides our customers exclusive markets insights. Only Optimove offer robust benchmarking that our operators with access to this valuable data navigate the market with an advantage over rivals. This mix of strong regional partnerships, a growing existence, and deep analytical abilities positions us perfectly to help operators take advantage of the booming LATAM market.

SBC: What locations of the business should we be aiming to for development in the next 12 months?

MC: In the next 12 months, we look forward to even more release our AI-orchestrated gamification service around the world. As noted, we've combined our experience and management in AI in marketing automation with brand-new partnerships with best-of-breed gamification leaders Captain Up and Gamanza Engage to provide the very first AI-orchestrated gamification to iGaming and Sports Betting operators. These service sets a new standard for gamification in iGaming and Sports Betting.

We're likewise focusing on improving player engagement for our sportsbook operator clients. At the conference, we will sneak peek our capability to supply real-time, automated sports insights and tips directly to players. This leverages historic data and AI analysis to keep players engaged and pleased with their experience.

Optimove advances in CRM Marketing represent a huge push towards more customized and vibrant client interactions. We are relentlessly concentrated on perpetual improvements that drive even greater levels of engagement and retention for operators.

What brand-new technology do you feel will have the biggest impact for stakeholders?

MC: Among the most interesting innovations continuing to shape the industry is AI-led journey orchestration. Optimove has been at the leading edge of this innovation. In 2023, we scored the greatest in the Journey Orchestration use case in Gartner's Magic Quadrant companion report, "The Critical Capabilities for Multichannel Marketing Hubs." This recognition highlights our devotion to enhancing marketing capabilities through AI and providing customized gamer experiences.

Journey orchestration supplies hyper-personalized experiences that match the speed of a player's interaction with an operator. Consider it like having a "personal wagering representative" in the digital world. AI and generative AI (genAI) empower marketers to gain deep insights, automate high-performing projects, and customize interactions at scale This ensures every gamer touchpoint matters and timely, akin to the tailored service you 'd get in a physical casino or sportsbook.

As noted, our latest collaborations with best-of-breed gamification leaders Captain Up and Gamanza Engage are excellent examples of leveraging AI to elevate players' journey. These combinations permit operators to mix AI-orchestrated marketing with sophisticated gamification and commitment features, creating a seamless, appealing experience throughout all channels. This holistic method not just improves the gamer journey and experience but likewise drives greater engagement, retention rates and raises Player Lifetime Value.

SBC: What core challenges do you assist resolve for your customers/partners?

MC: While we solve lots of marketing concerns for iGaming and Sports Betting operators, I will cherry-pick a few things that are of specific interest today based on the countless discussions we have had with the leading operators worldwide.

Overall, we help operators:

- Leverage relationship with present players to enhance gamer life time worth.

- Deliver personalization at scale.

- Reduce churn

- Effectively handle multi-channel marketing orchestration

Overall, we help operators in iGaming and Sport Betting ensure their finest players stay longer and come back more frequently to drive lifetime worth.

The focus is to grow through their existing players, rather than through pricey player acquisition. We empower these operators to acquire and deepen their gamers trust and loyalty. We have shown that customized, relevant interaction with gamers minimizes churn and increases lifetime value.

One secret obstacle operators face is personalization at scale. Delivering personalized experiences to a vast player base without overwhelming marketing groups is essential. We aggregate and evaluate gamer data, enabling marketers to create highly personalized projects managed across marketing channels by advanced AI. This makes sure each gamer receives relevant, timely, and messages, which considerably improves engagement and commitment.

OptiGenie our AI suite, continually screens and optimizes projects, guaranteeing they are always fine-tuned for optimum efficiency, driving much better company outcomes for our clients. Our sophisticated analytics and AI capabilities empower data-driven decision-making, enabling marketers to comprehend gamer behavior and choices deeply.

Churn is constantly a popular challenge. Our AI-led predictive analytics recognize players at threat of churning and suggest targeted retention methods. By orchestrating personalized engagement projects, we help operators maintain gamer interest and lower churn rates successfully.

Another considerable difficulty for operators is multi-channel marketing orchestration. Coordinating marketing efforts across numerous channels to provide a smooth gamer experience can be intimidating. Our CRM Marketing Platform permits operators to manage and integrate campaigns across e-mail, SMS, push alerts, and more, guaranteeing a constant player experience.

While I have touched on a couple of topics that are front and center today for operators, as I kept in mind that are actually lots more than we deal with.

SBC: Who have you especially took pleasure in working with over the past year (partner/client) and why?

MC: Over the previous year, I have actually especially taken pleasure in dealing with our customers throughout different areas like Europe, North America, and Latin America where we're experiencing a massive development that is outpacing the development of the industry.

As the number 1 CRM marketing solution for the iGaming industry, we deal with numerous brands, consisting of 8 of the leading 10 operators in the US, and we're making significant strides in LATAM recently opening a 2nd office in the area. Each operator we collaborate with presents unique market challenges and requirements, making every collaboration an amazing and fulfilling experience.

What's most gratifying is seeing our customers harness the power of the Optimove platform to get rid of these difficulties and expand through their existing players, the right way to grow. Whether through the tailored research study and consultation from Optimove Insights, our research study and analytics arm, or the advanced functions of our CRM Marketing platform, we're committed to empowering our customers to boost their player engagement and retention methods. I find it genuinely gratifying to witness the positive impact our options have on their growth and success in such a competitive industry.

SBC: What are you wishing to gain from the conference at SBC Summit and which components of the agenda will you be focusing on the most?

MC: I'm excited about the opportunity to link with marketers at the SBC Summit and actually get into the weeds of their obstacles and pain points. It's something to comprehend patterns from a distance, however there's absolutely nothing like those in person discussions to get a true sense of what's happening on the ground.

As for the sessions, I'm especially interested in the discussions around Brazil and lottos. Brazil's current regulative modifications, particularly with sports wagering and land-based gambling establishments, are producing a great deal of buzz. The marketing landscape there is progressing rapidly, especially given the country's enthusiasm for sports. Hearing from professionals and connecting with others who are either established in or entering this market will be important.

The lotto sessions likewise caught my eye. The shift in the European lottery landscape due to market liberalization is fascinating, specifically with the pressure to innovate and digitize in the face of brand-new competitors. CRM Marketing plays a key role in the success of this digitization procedure.