The Group released BetKentucky.com in April 2022 ahead of the legal online sports wagering market in going live to assist sports bettors find relied on, thorough and up-to-date info on sports betting and legislative updates in the Bluegrass State. With 7 approved online sportsbook operators readily available on the first day - and one more expected at a later date - access to contrast sites like BetKentucky.com allows consumers to check out professional reviews of all legal sportsbooks in the state to assist them choose their best alternative.
Through its portfolio of informative sites, Gambling.com Group helps operators get gamers, reducing their reliance on more invasive kinds of advertising. In addition to BetKentucky.com, the Group is prepared to help licensed online betting operators in Kentucky with its nationwide and international sites, consisting of Gambling.com, Bookies.com, RotoWire.com, BonusFinder.com and USAToday.com, through its media partnership with Gannett Co. Inc., in addition to with the Lexington Herald-Leader (at Kentucky.com) via its media collaboration with The McClatchy Company and the Louisville Courier Journal (at Courier-Journal. com) through its media collaboration with Gannett.
Kentucky - with a population of over 3 million adults - launched retail sports wagering in the state on September 7, with Governor Andy Beshear announcing brick-and-mortar sportsbooks posted a deal with of over $4.5 million after the very first 2 weekends. BetKentucky.com in late July commissioned a study, reporting that 42% of Kentucky grownups say they are "likely" or "most likely" to bank on sports once it is legislated. Kentucky has a strong college sporting history with college teams at the University of Kentucky, University of Louisville and others getting undivided attention from fans throughout the state.
Charles Gillespie, Chief Executive Officer of Gambling.com Group, stated, "Kentucky has been among the quickest states to release sports betting after legal approval, and the Bluegrass State is taking the best technique by keeping the barriers to entry low and permitting a range of operators to get in the market. We think that this will promote competitors and ultimately benefit customers as the operators with the best products increase to the top. Kentucky has an abundant sporting tradition, and Gambling.com Group is delighted to assist guide and educate sports gamblers in the state to get the most out of their online sports wagering experience."
"Kentucky allowing sportsbooks to take legal sports bets just as the NFL season is beginning and with the MLB postseason on the horizon is a big win for sports bettors in the state," said Caroline Smart, Vice President at Gambling.com Group. "The competitive market in Kentucky will ensure lots of options and chances for clients, who can count on our dedicated sites that feature relied on, detailed and up-to-date details on sports wagering as well as evaluations of the legal sportsbooks to provide them all of the resources required to navigate these amazing times."
