Allwyn has cemented its standing in the B2C side of the American betting, gaming and entertainment areas by completing its bulk acquisition of PrizePicks.

The Swiss-based firm is now the complete owner of 62.3% PrizePIcks shares, corresponding to a stake of simply under $1.6 bn - though it is still based on some post-closing adjustments and does not include specific performance-based earnouts.

Terms of Allwyn's bulk stake in PrizePicks were first tattooed back in September 2025 in an offer which valued the American day-to-day dream sports (DFS) platform at around $2.5 bn.

Prior to the accusation, Allwyn was active in the US however its operations there were largely B2B, alongside its contract to handle the Illinois state lotto.

"We are thrilled to support and participate in the next stage of PrizePicks' growth," stated Robert Chvatal, CEO of Allwyn.

"This financial investment advances Allwyn's strategy to construct a diversified international home entertainment platform and significantly enhances our existence in the United States.

"I anticipate working closely with Mike and the skilled PrizePicks group to deliver a lot more engaging experiences for fans worldwide."

Allwyn's stake in forecasts

The acquisition of PrizePicks has developed Allwyn as one of the world's most dominant betting PLCs - it is now the second biggest gambling PLC internationally after Flutter Entertainment and the biggest noted lotto company in the world.

This status was later declared by Allwyn's merger with OPAP, the operator of the Greek nationwide lottery and a significant sports wagering company in the Mediterranean country. Allwyn and its parent company KKCG currently maintained a stake in OPAP prior to this.

Since terms were agreed for a majority takeover, PrizePicks has continued to focus on item advancement and growth into new areas. The company is already among the two most significant DFS platforms in the US, together with Underdog Sports.

It now has new horizons on its mind, nevertheless. Almost instantly after Allwyn got its bulk stake in PrizePicks, the DFS platform started taking the needed regulatory actions to get in the US forecasts markets space, and in November it penned deals with Kalshi and Polymarket to introduce its own predictions platform.

As forecasts are regulated by the Commodity Futures Trading Commission (CFTC), PrizePicks is efficiently able to operate this item nationally.

The firm has taken its Team Picks, a sports team-based result form of predictions really comparable to traditional win/lose sports wagering markets, reside in 30 states and the District of Columbia. It also has a 'Culture Picks' item, concentrating on entertainment and cultural events.

Mike Ybarra, CEO of PrizePicks, included: "Today marks a specifying minute for PrizePicks. Allwyn's global scale, operational knowledge, and long-lasting method make them a perfect as we continue to grow and evolve.