Swedish horse racing wagering operator, AB Trav och Galopp (ATG), has named Jörgen Forsberg as its brand-new interim Ceo.
The management mixes at the top of ATG were triggered by the resignation of previous CEO Hasse Lord Skarplöth, who held the role for 13 years.
His notice was handed in at the exact same time as ATG revealed a stagnating FY25 financial profile, with lower YoY efficiency across the board. Both Skarplöth and ATG's Board stated at the time that they were parting methods due to clashing views about the operator's future.
Skarplöth's location was immediately used up by Peter Norman, ATG Chairman, who has been serving as the interim CEO until now, with Forsberg changing him so that he can completely go back to his chairing responsibilities.
Norman commented: "I invite Jörgen Forsberg to ATG. He will lead the work of implementing the strategies decided by the board and be acting CEO up until a new CEO is recruited. The recruitment process for an irreversible option is continuous."
Forsberg is currently likewise the CEO of Svensk Travsport, the national governing body of trotting racing. He will carry out both roles at the same time and Ulf Hörnberg, Vice President of Svensk Travsport, will provide assistance for some of the operational tasks within the organisation, while the procedure of picking a brand-new irreversible CEO of ATG happens.
As for his background, Forsberg has formerly been Chairman of the Board and CEO of Stockholms Travsällskap, the operator of the harness-racing track in Stockholm. He also boasts local and international senior leadership experience in the automotive industry.
On his own consultation, Forsberg stated: "While waiting for a brand-new CEO, I look forward to continuing to develop ATG together with all of ATG's workers according to the board's plans and safeguarding the business's essential function for the Swedish horse market."
Time for modification
Previously state-owned, the government loosened its control over ATG in 2015 in a quote to make it more competitive because of an increasing difficulty from worldwide operators since Sweden's market was re-regulated in 2019.
Given that the operator reported notable YoY revenue declines in 2025, this year will definitely prove transformative for ATG, specifically when a new CEO gets selected.
The operator has actually likewise been expanding its existence outside of Sweden. Just recently, its joint venture with Hippos Oy made an application for a sports betting licence in Finland. Expected to release in 2027, Finland's new managed market could prove a to ATG's return-to-growth ambitions.
