Play Alberta, the province's only regulated online gambling establishment and sportsbook, has signed two NHL players as main ambassadors. Calgary Flames goaltender Dustin Wolf and Edmonton Oilers forward Leon Draisaitl have actually signed up with as partners.
- Play Alberta partnered with NHL stars Leon Draisaitl and Dustin Wolf to promote accountable gambling.
- The contract will include the players in academic products and fan engagement events.
- The partnership develops on existing offers Play Alberta accepts the Oilers and Flames organizations.
This marks the very first time the platform has actually gotten active expert athletes from Alberta's 2 NHL franchises. The deal will focus on promoting accountable betting and neighborhood engagement efforts across the province.
Under the arrangement, both athletes will help support accountable video gaming programs, including Play Alberta's partnership with GameSense. The players will appear in educational projects stressing social duty and self-exclusion options.
Alberta Gaming, Liquor and Cannabis (AGLC) vice president of gaming Dan Keene stated the initiative intends to reinforce connections in between Alberta's sports culture and accountable video gaming practices.
Play Alberta will likewise have unique fan meet-and-greets with Wolf and Draisaitl during the 2025-26 NHL season. The platform, which surpassed 434,000 player accounts and taped $275 million in net sales throughout the 2024-25 , sees the agreement as a way to grow both the presence of the brand name and the awareness of gamer safety.
Play Alberta broadens sports partnerships with CFL's Edmonton Elks
Play Alberta's engagement with expert sports continues to grow beyond hockey. In May, the operator exposed a multi-year deal with the Canadian Football League's Edmonton Elks, making Play Alberta the group's official sportsbook partner.
The collaboration intends to increase fan engagement through interactive promos, giveaway rewards, and fan activities. Under the arrangement, Commonwealth Stadium was likewise renamed Play Alberta Field on all home days.
The alliance with the Elks belongs to Play Alberta's accountable play strategy, lining up with AGLC's GameSense education tools and Self-Exclusion efforts.
Players can access their online accounts to set adjustable limits on deposits, losses, and wagering activity, promoting safer play and greater openness.
Alberta gets ready for launch
Even as Play Alberta is the exclusive authorized provider of online gaming across the province, modifications impend. Dale Nally, minister responsible for video gaming policy and author of the iGaming Alberta Act, showed at the Canadian Gaming Summit that Alberta's controlled iGaming market might open in early 2026.
Nally's upgrade modifies an earlier target of October 2025 but lines up with operator expectations. The framework will permit private video gaming companies to look for licenses under an Ontario-style model. The new Alberta iGaming Corporation will be the market's regulator and conduct-and-manage body.
Consultations with land-based gambling establishments and First Nations neighborhoods are ongoing, with the province highlighting partnership on crucial issues such as tax rates, marketing requirements, and responsible video gaming protocols. A provincewide self-exclusion system covering both online and land-based gambling has actually currently been composed into legislation.
