The renowned American video game program is in its 41st season and has never had a jackpot reward of this kind in the past.
" Big Money Week" is turning up for Wheel of Fortune from May 20-24, and one of the leading sports betting and iGaming operators is commemorating in design like never ever previously.
BetMGM will sponsor a Nightly Progressive Jackpot that will be contributed to whatever a contestant wins if they resolve the show's Bonus Puzzle. There will likewise be a BetMGM-branded "Double Jackpot" wedge on the popular Wheel who earn the chance to add double Nightly Progressive Jackpot to their overall if they win the Bonus Round.
This is the very first time in the history of the wildly successful syndicated game program that there will be this kind of nightly contest. Wheel Of Fortune reaches 21.5 million special viewers each week, and the 9.1 million viewers who tune in on a nightly basis will have the ability to take part in the action by going to www.wheeloffortune.com to register for the possibility to win the Nightly Progressive Jackpot.
" BetMGM is honored to sign up with Wheel of Fortune during this milestone week and be a part of a game show that has earned a palace in American tv history," stated BetMGM's CEO Adam Greenblatt in a press release. "' Big Money Week' is a fantastic collaboration, giving contestants and viewers in the house the chance to experience the enjoyment of a progressive jackpot."
Branding Opportunity
BetMGM has actually been pumping the Progressive Jackpot brand of late.
In March, the operator revealed the progressive prize in New Jersey was the largest in its history at $4 million at the time.
For the Wheel of Fortune activation, show producer Sony Pictures Television will integrate BetMGM's branding into the video game program's on-set positionings including:
- Co-branded graphics showed in the center monitor
- In-show screens of BetMGM's logo design on host Pat Sajak's screen
- Two BetMGM Double Jackpot Wheel wedges
- A BetMGM prize ticker appears above the puzzle board throughout each episode
In March 2023, BetMGM also teamed up with IGT to release North America's first brand-led online casino with Wheel of Fortune Online Casino.
MGM Resorts, which owns 50% of BetMGM together with Entain, acknowledged its opportunistic outlook on iGaming in its current revenues report. MGM Resorts CEO Bill Hornbuckle said "Obviously iGaming is a real opportunity over time," so making big moves like this one with Wheel of Fortune to prop up BetMGM's iGaming brand lines up with that notion.
